How to profit from humor in any business
This book by World Champion of Public Speaking Darren LaCroix and Certified Speaking Professional Rick Segel impressed me with it's collection of tools and stories which serve as a blueprint for business success.
It gives you a step by step understanding of how inclusionary humor can improve organizational efficiency and boost employee morale. When we think of corporate success, we don't usually think humor. This book proves otherwise.
Ralph Smedley, founder of Toastmasters International said that "the most effective learning is accomplished during periods of fun and enjoyment." We see proof of this in the case studies in this book, from an HR expert who hires with humor to a company that went from zero to $6 million a year using the Laugh & Get Rich Philosophy.
Alan Weiss, author of 'Million Dollar Consulting' described Darren LaCroix and Rick Segel as the 'Penn and Teller of humor in the workplace, except both of them talk.'
What appealed to me as a stand up comedian and speaker is the focus on positive humor rather than negative humor.
Find out more about Darren LaCroix at darrenlacroix.com and Rick Segel at www.ricksegel.com
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